Business Analyst · Product Thinker · AI Enabler
I turn ambiguous business problems into scalable product solutions that drive measurable impact.
I'm a Business/Product Analyst with 4 years at IDP Education, one of the world's largest international student placement platforms. My work spans the full product lifecycle — from discovery workshops and stakeholder alignment to BRD/FRD documentation, API integration specs, UAT, and post-launch analytics — across multi-country web, mobile, CRM, CMS, and payments platforms.
What sets me apart is the techno-functional bridge I build between business and engineering. I don't just translate requirements — I challenge assumptions with data, identify automation opportunities through As-Is/To-Be analysis, and lead AI-driven initiatives that reduce manual workload and scale operational impact. I've designed and shipped custom LLMs, WhatsApp chatbots, and internal AI portals that changed how teams work.
I measure success by outcomes: a 30% conversion lift, $450K/month in revenue leakage stopped, 40% reduction in manual workload. If the number didn't move, the work isn't done.
Drove a 30% uplift in conversion across IDP's eCommerce and student service funnels through requirements analysis, A/B testing, UX collaboration, and targeted customer-centric enhancements.
Product Analytics · A/B Testing · UXPerformed root-cause analysis on reconciliation gaps, vendor mismatches, and API integration failures. Drove cross-functional corrective measures that stopped ~$450K/month in silent revenue loss.
Root Cause Analysis · API · Finance OpsDesigned and launched 3 AI-powered solutions — a custom LLM, WhatsApp chatbot, and internal AI portal — that cut manual workload by 40% and significantly improved operational turnaround time.
LLM · Chatbot · AI AutomationIncreased journey completion by 25% and boosted customer satisfaction scores by 18% through user research, journey mapping, and cross-functional UX alignment across global platforms.
User Research · Journey Mapping · CSATThree real engagements. Full decision-making transparency.
How I identified silent reconciliation failures across IDP's payment ecosystem and led the cross-functional fix that closed the gap.
Finance flagged a growing discrepancy between invoiced amounts and actual payments received across IDP's multi-country platform. The gap had reached ~$450K/month but was being dismissed as "system noise." No one had traced it to a root cause.
IDP's payments infrastructure spans multiple countries, currencies, and third-party payment providers. Reconciliation between the CRM, payment gateway, and finance systems was partially manual — creating blind spots whenever vendor data or API responses were inconsistent.
Lead Business/Product Analyst. I owned the investigation end-to-end — from data analysis and root-cause workshops to requirements definition, cross-functional alignment, and UAT sign-off.
Automated reconciliation logic with real-time discrepancy alerting, vendor mismatch detection, and corrective API retry flows. Paired with a BI dashboard giving Finance full visibility into payment status across all markets.
Revenue leakage at this scale is almost always a data visibility problem before it's a technical one. SQL fluency and BI ownership gave me the evidence to move stakeholders fast. I've since made reconciliation analysis a standard part of any payments-adjacent discovery.
How I led the design and launch of a custom LLM, WhatsApp chatbot, and internal AI portal to transform how IDP's teams operate.
IDP's operations teams were spending significant time on repetitive, document-heavy workflows — student query handling, internal knowledge retrieval, and manual data processing. The volume was growing faster than headcount could scale.
IDP serves students across multiple countries with complex, document-intensive processes. The business needed intelligent automation that could handle high-volume queries, surface institutional knowledge, and reduce turnaround time — without compromising accuracy or compliance.
Lead BA and product owner for all three AI initiatives. I defined the problem space, wrote requirements, coordinated with Engineering and UX, managed stakeholder expectations, and tracked post-launch impact metrics.
Three production AI solutions: a WhatsApp chatbot handling student queries at scale, a custom LLM surfacing institutional knowledge for internal teams, and an AI portal consolidating operational workflows — all GDPR-compliant and integrated into existing systems.
AI initiatives fail when BAs treat them as tech projects. The real work is process mapping — understanding exactly which human decisions can be automated and which can't. I now start every AI engagement with a workflow audit before touching a single requirement.
How user research, funnel analysis, and cross-functional UX alignment turned a stagnant funnel into a measurable growth driver.
IDP's student service funnel was underperforming. Users were dropping off before completing key actions — application submissions, counsellor bookings, and payment flows. Previous UI changes had moved nothing.
IDP's website and eCommerce platform serves students across multiple countries navigating complex decisions about studying abroad. The funnel spanned web and mobile, with significant drop-off at multiple stages. The product team needed a data-backed diagnosis, not more design opinions.
Lead BA embedded in the product squad. I owned discovery, requirements, A/B test design, and cross-functional coordination across UX, Engineering, and Data teams.
A series of targeted, data-validated enhancements across the student journey — improved information architecture, stronger trust signals, mobile UX fixes, and streamlined payment flows — all grounded in user research and A/B test evidence.
The previous team was optimising the wrong things. Heatmaps and session data told a completely different story than stakeholder assumptions. I now treat analytics tools as the first input to any discovery — not a post-launch afterthought.
IDP Education Pvt. Ltd. · Chennai · EdTech / B2B & B2C
Embedded across IDP's core product squads, owning requirements end-to-end for multi-country platforms spanning Student Services, CRM, CMS, Payments, and Partner Integrations. Act as the techno-functional bridge between business stakeholders and engineering teams globally.
The mental models and frameworks I apply to every engagement.
Before writing a single requirement, I decompose the problem space.
I use a layered "5 Whys + Data" approach to avoid solving symptoms.
Most teams stop at layer 2. I go to layer 4.
When facing competing priorities or trade-offs, I use a structured decision matrix.
I add a third axis: strategic alignment. Impact alone isn't enough.
I map stakeholders on two axes before any major decision or presentation.
I'm open to Business Analyst, Product Analyst, and product consulting roles — particularly in EdTech, FinTech, or digital transformation. If you're building something complex and need someone who can own the problem space end-to-end, let's talk.