Business Analyst
&
Product Thinker
Bridging business and engineering to ship scalable products — from AI-powered automation to revenue-critical integrations. 4 years at IDP Education. Outcome-obsessed, data-driven, execution-focused.
High Impact Metrics
I don't just document requirements.
I shape product direction.
I'm a Business/Product Analyst with 4 years at IDP Education — one of the world's largest international student placement platforms. My work spans the full product lifecycle: discovery workshops, stakeholder alignment, BRD/FRD documentation, API integration specs, UAT, and post-launch analytics across multi-country web, mobile, CRM, CMS, and payments platforms.
What sets me apart is the techno-functional bridge I build between business and engineering. I challenge assumptions with data, identify automation opportunities through As-Is/To-Be analysis, and lead AI-driven initiatives that reduce manual workload and scale operational impact.
I hold an MBA in Banking Technology from Pondicherry University and a B.E. in Electrical & Electronics Engineering from PSG College of Technology. CCBA certified with additional certifications in Agile Product Ownership, Product Analytics, and UX Design.
I measure success by outcomes. If the number didn't move, the work isn't done.
How I solve hard problems
Stopping $450K/Month in Revenue Leakage
Problem
Finance flagged ~$450K/month in reconciliation gaps dismissed as "system noise." No root cause traced.
My Role
Lead BA — owned investigation end-to-end from SQL analysis to UAT sign-off.
Approach
SQL cross-reference of payment gateway vs CRM, root-cause workshop, BRD for automated reconciliation logic.
Impact
"Revenue leakage at this scale is almost always a data visibility problem before it's a technical one."
Building AI-Powered Solutions That Cut Manual Work by 40%
Problem
Operations teams drowning in repetitive document-heavy workflows. Volume growing faster than headcount.
My Role
Lead BA and product owner for all 3 AI initiatives — requirements, coordination, and impact tracking.
Solution
Custom LLM for internal knowledge, WhatsApp chatbot for student queries, AI portal for ops teams.
Impact
30% Conversion Lift on IDP's Student Journey
Problem
Student funnel underperforming. Drop-offs before application submissions, counsellor bookings, and payments.
Approach
Google Analytics + Heap + Hotjar funnel analysis, user research, MoSCoW workshop, A/B testing.
Impact
Learning
"Heatmaps told a completely different story than stakeholder assumptions."
+18% CSAT
What I Bring to the Table
Business Analysis
- check_circleRequirements Elicitation (BRD/FRD/User Stories)
- check_circleAs-Is / To-Be Process Modelling
- check_circleStakeholder Management & Workshops
- check_circleUAT Planning & Execution
- check_circleGap & Market Analysis
- check_circleChange Management
Product Thinking
- check_circleUser Journey Mapping & Research
- check_circleAgile / Scrum & Backlog Prioritisation
- check_circleA/B Testing & Funnel Analysis
- check_circleAPI & System Integrations
- check_circleGTM Strategy & Roadmap Planning
- check_circleGDPR & Compliance
Tools & Platforms
Career Progression
Business / Product Analyst
IDP Education Pvt. Ltd. · Chennai, TN · EdTech / B2B & B2C
Embedded across IDP's core product squads, owning requirements end-to-end for multi-country platforms spanning Student Services, CRM, CMS, Payments, and Partner Integrations. Act as the techno-functional bridge between business stakeholders and engineering teams globally.
- arrow_rightLed end-to-end requirements gathering (BRD, FRD, user stories, use cases, process flows, acceptance criteria) across multi-country platforms
- arrow_rightImproved conversion rates by 30% through A/B testing, UX collaboration, and customer-centric enhancements
- arrow_rightMitigated ~$450K/month in revenue leakage via root-cause analysis on reconciliation gaps and API failures
- arrow_rightDesigned and launched 3 AI solutions (custom LLM, WhatsApp chatbot, AI portal) — reduced manual workload by 40%
- arrow_rightBuilt BI dashboards (MRR, funnel, path analysis) cutting manual reporting by 50% and saving 10+ hours/week
- arrow_rightDelivered GDPR-compliant API integrations with financial and healthcare providers across global markets
- arrow_rightImproved delivery timelines by 20% through structured stakeholder workshops (SWOT, MoSCoW, story mapping)
Untold Opinion
Beyond my day job, I'm the founder of Untold Opinion — a platform built on the belief that the most valuable insights are the ones that go unsaid. We create spaces for honest, unfiltered perspectives on product, business, and technology.
A community-driven platform where practitioners share the decisions, trade-offs, and learnings that don't make it into polished case studies.
Where real product thinking lives
A platform for practitioners who want to go beyond surface-level frameworks and engage with the messy, real-world decisions that define great products.
PM Exercises to Try
Frameworks and exercises I use — and recommend to anyone sharpening their product thinking. Pick one, time-box it, write it up.
Define a Product Vision & Strategy
Pick any product you use daily. Write a 1-page vision, identify the target segment, define the value prop, and outline a 6-month roadmap with 3 key bets.
MoSCoW Prioritisation Exercise
Take a backlog of 15–20 features for a hypothetical product. Categorise as Must/Should/Could/Won't Have. Justify each with business rationale.
User Journey Mapping
Map the end-to-end journey of a student applying to study abroad — from awareness to visa approval. Identify touchpoints, emotions, pain points, and opportunities.
Define a Metrics Framework (AARRR)
Choose a product. Define its North Star Metric, then build a full AARRR funnel with specific KPIs and measurement methods for each stage.
Root Cause Analysis with 5 Whys
Take a product failure scenario (e.g. "checkout abandonment up 20%"). Apply 5 Whys to trace from symptom to root cause. Write a hypothesis and solution.
Design a Feature from Scratch
Design a "smart document checklist" for a student visa platform. Write the user story, acceptance criteria, edge cases, wireframe, and success metrics.
Education & Certifications
Master of Business Administration
Pondicherry University · Dept. of Banking Technology
July 2020 – June 2022 · GPA: 8.0 / 10.0
Product Analysis, Lean & Six Sigma, Data Analytics, Power BI
Bachelor of Engineering — EEE
PSG College of Technology · Coimbatore
Aug 2016 – June 2020 · GPA: 7.5 / 10.0
Statistical Analysis, Artificial Intelligence, MATLAB
CCBA – Certification of Capability in Business Analysis
IIBA
Business Analysis & Product Management
IIBA Endorsed
Agile Product Owner & Data-Driven Product Management
IIBA, NASBA
Product Analytics & Product-Led Growth
Product School, NASBA
UX Design, SEO & Competitive Analysis
Professional Certification
Ready to solve the next big problem?
I'm open to Business Analyst, Product Analyst, and PM roles — particularly in EdTech, FinTech, or digital transformation.